This was, at least in part, a Big Lie ratings boost – supporters of President Trump raged against Fox for perceived sins like calling the state of Arizona for Joe Biden, and those supporters looked for alternative media sources.Īt some points in November Newsmax averaged about one-fourth of Fox’s total audience, which definitely made a dent in Fox and sparked more than a little bit of concern inside the Rupert Murdoch-controlled network. In the immediate aftermath of the election, Newsmax’s ratings surged, in some cases by a factor of ten. That’s true: News ratings rise and fall like tides.īut what Newsmax experienced was more like a flash flood, followed by a dry spell.Īs Politico media critic Jack Shafer recently commented on Twitter, this story is “not just the decline of Newsmax but its wild spike and subsequent decline.” And that’s still true – but Newsmax’s Nielsen ratings are way off their post-election highs.īy one measure, comparing Newsmax’s peak week in mid-November to a low point at the end of February, Newsmax’s audience has lost “more than half its audience,” Marisa Sarnoff wrote for Mediaite last week.Ī Newsmax representative said those figures were misleading and noted that all cable news viewership has declined since the election. For the first time in Fox’s 24-year history, it had real and measurable 24/7 competition from the right. Newsmax TV gained a lot of attention last fall when disaffected Fox News fans flocked to the channel en masse.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |